Which of the following is true of consumer markets?

a. They deal with products or services that are meant for personal use.
b. They do not sell goods that are sold in business markets.
c. They exceed business markets by size in most countries.
d. They focus primarily on facilitating an organization's operations.

ANSWER: a

A product that is purchased for personal or family consumption or as a gift is a consumer good. The key characteristic distinguishing business products from consumer products is intended use, not physical form.