Identify the systems in which the manufacturer must be concerned about meeting not only its own objectives but also the objectives of the retailer
A) value chain system
B) category management system
C) direct marketing system
D) hybrid system
B
Business
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A distributional error in which a rater favors lower rankings is known as _____.
A. contrast error B. central tendency C. strictness D. leniency E. halo error
Business
Which of the following is NOT a distribution decision?
a. Increasing the number of outlets in a particular city. b. Working with a logistics partner to reduce order-to-delivery time. c. Conducting trade-area analysis and location analysis. d. Reducing promotion costs. e. Analyzing in-store traffic patterns.
Business