Which organizational pattern would be most effective for arranging the main points of a
speech with a specific purpose as follows:
"To inform the audience of the best route to take
when driving to Florida for spring break."
a. topical
b. chronological
c. spatial
d. causal
e. problem?solution
c
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Cohort analysis has studied and classified the demographic characteristics of people so they can be targeted for marketing and other communication efforts based on
A) the company they work for or organization they belong to. B) the industry in which they or their family members work. C) the generation to which they belong based on when they were born. D) the region and type of housing in which they live.
Which of the following is a characteristic of an effective research method?
a. detailed links between outputs and outcomes b. clearly defined respondent samples c. specific data that shows business impact d. fully transparent data and results