Cohort analysis has studied and classified the demographic characteristics of people so they can be targeted for marketing and other communication efforts based on
A) the company they work for or organization they belong to.
B) the industry in which they or their family members work.
C) the generation to which they belong based on when they were born.
D) the region and type of housing in which they live.
Answer: C
Communication & Mass Media
You might also like to view...
Differentiate between "sex" and "gender."
What will be an ideal response?
Communication & Mass Media
The attribution that explains that behaviors come from factors people can control or from those people cannot control is known as
A) locus. B) stability. C) scope. D) responsibility. E) None of these answers are correct.
Communication & Mass Media