A column specification that limits the kinds of data that can be stored in that column is called:

A) A column name
B) A foreign key
C) A data type
D) None of the above

C

Business

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An integral component of any differentiated marketing strategy is _____

a. a unique set of product/service offerings to each customer group b. an overall company-based integrated strategy c. coordination of retailing strategy across units d. geographic differentiation to meet customer needs

Business

Using the ratios and information given below for PepCo Company, analyze the short-term liquidity of the firm

2015 2014 Current ratio .86 .80 Quick ratio .65 .61 Cash flow liquidity ratio .69 .62 Average collection period 32 days 30 days Days inventory held 74 days 74 days Days payable outstanding 157days 163 days Cash conversion cycle (51 days) (59 days) Cash flow from operations (in millions) $2,508 $2,232 Net sales (in millions) $13,957 $13,074 ? What will be an ideal response?

Business