An integral component of any differentiated marketing strategy is _____
a. a unique set of product/service offerings to each customer group
b. an overall company-based integrated strategy
c. coordination of retailing strategy across units
d. geographic differentiation to meet customer needs
a
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Efficient consumer response (ECR) is an example of _____
a. electronic data interchange b. floor-ready merchandise c. third-party logistics d. collaborative planning, forecasting, and replenishment
Day-to-day cash management is one of the fundamental concepts that a nonfinancial manager should understand in order to:
A) better assess the e current environment in which the firm operates. B) better assess future financing requirements. C) better understand the role of capital markets in raising long-term funds. D) better measure and create value for the shareholders.