A recent survey found approximately what percentage of organizations use social media tools to communicate with employees and to help develop a sense of community?

Home Depot and PetSmart are examples of ________

A) factory outlets B) warehouse clubs C) superstores D) off-price retailers E) category killers

Shifting away from mass marketing, marketers are developing ________ which are designed to build closer relationships with customers in more narrowly defined micromarkets

A) focused marketing programs B) horizontal diversification programs C) backward integration strategies D) new pull strategies E) new push strategies