________ evaluates the relative power of various creative ideas, while ________ provides information on media selection

Suppose that four groups, each consisting of 100 randomly selected individuals, were exposed to four different commercials about Tide detergent

After seeing the commercial, each individual provided ratings on preference for Tide, preference for Proctor and Gamble (the company making Tide), and preference for the commercial itself. Because these three preference variables are correlated, ________ should be conducted to determine which commercial is the most effective (produced the highest preferences across the three variables). A) MANOVA B) one-way ANOVA C) n-way ANOVA D) regression

To estimate the after-tax cost of preferred stock you must:

A) multiply the cost of preferred by (1 - the tax rate). B) multiply the cost of preferred by (1 + the tax rate). C) multiply the cost of preferred by (the tax rate). D) None of the above because preferred dividend payments are not tax deductible for the firm.