Article 2 of the Uniform Commercial Code (UCC) is also applied by federal courts to sales contracts governed by federal law

Which is the first step to be performed by a marketer in developing effective marketing communications?

A) identifying a target audience B) determining the objectives C) establishing the budget D) deciding on the media mix E) selecting the communication channels

When respecifying a categorical variable with K categories, only K - 1 dummy variables are needed because only K - 1 categories are independent

Indicate whether the statement is true or false