Which is the first step to be performed by a marketer in developing effective marketing communications?
A) identifying a target audience
B) determining the objectives
C) establishing the budget
D) deciding on the media mix
E) selecting the communication channels
A
You might also like to view...
An educational report that expounds on a specific industry issue and serves to position an organization as an expert is known as a ________
A) press release B) op-ed piece C) clipping D) white paper E) electronic publication
Ted offers to sell his car to Frank for $3,000 cash, offering to deliver the car in two days. Frank responds, "It's a deal, here's a thousand now and I'll pay the other $2,000 in a week"
In this situation, which of the following applies to Ted? A) He has a binding contract as a result of Fred's acceptance. B) His offer was rejected by Frank. C) He must decide whether to accept Frank's counter-offer D) He must decide whether to accept Frank's conditional offer. E) Both B and C