Bond prices are inversely related to interest rates and are not directly influenced by stock market conditions

Using gender, age, ethnicity, and income as market segmentation variables is the application of which approach?

A) demographics B) psychographics C) geographic D) polygraphic

A business with a competitive price and a large value advantage is most likely to ________

A) lower its price to create a comparable value on the basis of positioning B) choose not to compete in this segment of the market C) improve performance on the basis of customer price-performance preferences to create customer value D) charge more for its product and still offer a good value E) lower its price, as its price is high relative to the value it offers