When selecting media, the entrepreneur should choose the one which will
a. reach the largest number of people.
b. be the least expensive.
c. reach a large number of people in the target market without spending advertising dollars on those not in the target market.
d. reach a small number of people for a reasonable cost.
c
Business
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If the shipper owns its own truck or air fleet, it becomes a ________ carrier
A) containerized B) private C) contract D) common E) diversified
Business
The concept of ________ lends even more importance to the salesperson's customer-relationship-building abilities
A) sales-force territory B) sales promotion C) sales-force management D) salesperson-owned loyalty E) sales-force structure
Business