A cost-leadership competitive strategy can reduce both the threat of substitutes and the threat of suppliers that a firm may face

Prepaid Rent is increased with a:

a. Debit b. Credit c. Both debit and credit d. Neither debit nor credit

Which of the following is a technology-based system that seeks to create more meaningful one-on-one communications with the customer by applying customer data to every communications vehicle?

A) societal marketing concept B) customer relationship management C) integrated marketing communications D) consumer-generated marketing E) customer oriented communications