Victoria's Jewelry Inc. is considering a takeover of its competitor, Ace Diamond LLC. In general, Victoria's should go ahead with the acquisition as long as Ace Diamond is more valuable as a continued standalone company than it would be inside Victoria's.

Relationship marketing requires a company to make both a ________ and a ________

A) short-term plan; transactional plan B) short-term plan; data mining plan C) long-term plan; proper investment of company resources D) long-term plan; formal CRM commitment E) formal CRM commitment; data mining plan

_____ are advantages that your audience directly receives from complying with your request

A) Internal benefits B) Accusatory statements C) External benefits D) Statements of gratitude E) Calls for action