Relationship marketing requires a company to make both a ________ and a ________
A) short-term plan; transactional plan
B) short-term plan; data mining plan
C) long-term plan; proper investment of company resources
D) long-term plan; formal CRM commitment
E) formal CRM commitment; data mining plan
C
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Jordan completed an application for life insurance and paid the initial premium. When his agent delivers the policy, the premium is higher. This is because
A) the underwriters determined Jordan to be a preferred risk B) the underwriters determined Jordan to be a substandard risk C) Jordan was late last month paying his auto insurance premium D) the insurance company took a rate increase"
Which of the following statements about culture is most likely FALSE?
A) Indirect communication is preferred in Africa. B) Harmony is highly valued in Asian countries. C) Gift giving is considered unethical in China. D) Americans value promptness for business meetings. E) Tactfulness is important when doing business in Arab countries.