What are the different types of connectors? Why are different connectors not appropriate for all audiences?
What will be an ideal response?
Connectors can either be media or non-media connectors. Not all connectors - media or people who spread the word about products - are appropriate channels for all messages. The type of media, the specific outlet, and even the individual journalist or non-media connector can influence the way consumers perceive an MPR message. Since there are many MPR opportunities for marketers, a firm's connector list needs to be diverse in order to span the various media that reach its target audiences.
You might also like to view...
The BCG matrix is a means of evaluating strategic business units on the basis of their ________.
a. business costs and share of the market b. business growth rates and share of the market c. BCG ratio d. product quality and profitability e. differentiation and profitability
Which of the following is true of business markets?
A) Buyers are usually not skilled at comparing competitive product offerings. B) Buyers have limited purchasing power. C) Property rights, language, culture, and local laws are the most important concerns. D) Products sold in such markets are usually highly standardized. E) Business buyers purchase goods to make or resell a product to others at a profit.