Positive gaps in perceived service quality are essential for obtaining long-term sustainability

The statement of retained earnings informs users about how much of the earnings were kept and reinvested in the company

Indicate whether the statement is true or false

In the IMC planning process, a review of ________ allows the marketing team to identify potential target markets and positioning strategies

A) the communications budget B) the marketing plan C) the firm's communication objectives D) the company's context