In the IMC planning process, a review of ________ allows the marketing team to identify potential target markets and positioning strategies

Consumer and business marketers use many of the same variables to segment markets. Business marketers use all of the following EXCEPT ________

A) operating characteristics B) purchasing approaches C) situational factors D) personal characteristics E) brand personalities

Tom's Welding is in its third year of operation. Tom now has a sales person and several production employees. It is most likely Tom has a ________ structure

A) simple B) functional C) divisional D) matrix