When polled with handwritten diaries, many people overstate the time they spend watching
A) steamy programs.
B) sophisticated programs.
C) prime time cartoons.
D) sitcoms.
Answer: B
Communication & Mass Media
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Targeting audiences with low incomes, who are governed by the psychological perspective that what happens in life is not under their control, is an example of:
a. demographic segmentation b. social class segmentation c. psychographic segmentation d. geodemographic segmentation
Communication & Mass Media
"When you tease me in front of our friends, I feel embarrassed" is an example of:
A. a dysfunctional expression of emotion. B. a TRIP metaphor. C. attacking your conflict partner. D. venting. E. an X-Y-Z statement.
Communication & Mass Media