Targeting audiences with low incomes, who are governed by the psychological perspective that what happens in life is not under their control, is an example of:

a. demographic segmentation
b. social class segmentation
c. psychographic segmentation
d. geodemographic segmentation

b. social class segmentation

Communication & Mass Media

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According to the text, shyness

A. can be eliminated by psychotherapy. B. is a characteristic of some successful people in show business. C. is a personal defect. D. is a barrier to effective public speaking.

Communication & Mass Media

Jackie assumed the young man waiting in the hallway was her next student coming in for counseling because he was holding the textbook for her class and appeared nervous. She has classified this individual by using _____.

A. selection B. reframing C. closure D. attention

Communication & Mass Media