Ocean marine insurance typically covers all the following categories of loss except:
A) losses caused by ship owner's fraud
B) loss of ship by pirates
C) loss of cargo in a tidal wave
D) loss of freight
A
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Under which of the following conditions will companies with low market share be most likely to fail?
a. competing in an industry requiring market power and economies of scale b. competing in a slow-growth industry c. competing in an industry with few product changes d. competing in an industry that makes frequently purchased items
Which of the following is a benefit of multichannel promotional strategies that blend traditional promotional activities with online buzz building activities?
A) Online buzz building activities are clearly effective. B) Marketers have more opportunities to convert customers. C) Marketers can more easily control the brand message. D) It is easy to measure the results of online buzz building activities. E) Budgeting for mutlichannel strategies is more straightforward than for single channel strategies.