Which of the following is a benefit of multichannel promotional strategies that blend traditional promotional activities with online buzz building activities?
A) Online buzz building activities are clearly effective.
B) Marketers have more opportunities to convert customers.
C) Marketers can more easily control the brand message.
D) It is easy to measure the results of online buzz building activities.
E) Budgeting for mutlichannel strategies is more straightforward than for single channel strategies.
B
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Which of the following statements about option contracts is false?
a. An option contract can be assigned to a third party. b. A contract option can last for a maximum of 3 months. c. An option contract is a bilateral contract. d. There are no false statements: a, b and c are true
If the chance of loss is high and loss severity is high, generally the most appropriate risk management tool is:
A) risk transfer B) risk reduction C) risk assumption D) risk avoidance