Identify the major advantage of the following traditional forms of direct marketing: telephone, direct mail, catalog, direct-response television, and kiosk
What will be an ideal response?
Telephone marketing provides purchasing convenience and increased product and service information.
Direct-mail marketing permits selectivity and personalization.
Paper catalogs create emotional connections with customers that digital sales spaces can't and through online catalogs, marketers can use real-time merchandising, adding or removing products based on their availability.
Direct-response television marketing allows live demonstrations without salespeople having to visit buyers' homes or businesses.
Kiosk marketing places information and ordering machines in convenient places, such as airports, stores, and malls.
You might also like to view...
Within an ER diagram, each entity must be related to at least one other entity via a relationship
Indicate whether the statement is true or false
Which of the following is the major challenge for managers in a fully networked organization?
A) eliminating the need for paper communication by relying entirely on e-mail, file transfers, and the like B) retaining team members who can easily move to another employer when demand for their services changes C) managing contract and temporary workers D) maintaining a "virtual office" through the use of computers, interoffice networks, and the Internet E) managing people who work together but are geographically separated