What are the goals of the different levels of distribution intensity?
What will be an ideal response?
In intensive distribution, the goal is maximizing mass market sales. With selective distribution, the goal is a mix of
increasing sales and brand focus, with some brand control being desired by the manufacturer. In exclusive
distribution, brand control is paramount and the goal is to maximize brand equity.
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Which of the following is a way that companies work with external organizations to perform work that could have been, or has previously been, performed internally?
a. Externalizing b. Contractization c. Hybrid Hiring d. Outsourcing
Based on the following company data, what is the net promoter score?
Score Number of Responses 10 1,282 9 2,530 8 2,508 7 456 6 1,096 5 986 4 714 3 126 2 84 1 218 10,000 A) 2.18% B) 38.12% C) 12.82% D) 5.88%