Based on the following company data, what is the net promoter score?
Score Number of Responses
10 1,282
9 2,530
8 2,508
7 456
6 1,096
5 986
4 714
3 126
2 84
1 218
10,000
A) 2.18%
B) 38.12%
C) 12.82%
D) 5.88%
D
Explanation: D) The net promoter score = 12.82% + 25.30% − (2.18% + 0.84% + 1.26% + 7.14% + 9.86% + 10.96%) = 5.88%.
Score Number of Responses Percentage
of Total
10 1,282 12.82%
9 2,530 25.30%
8 2,508 25.08%
7 456 4.56%
6 1,096 10.96%
5 986 9.86%
4 714 7.14%
3 126 1.26%
2 84 0.84%
1 218 2.18%
10,000
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