A local car insurance company advertises their products with television commercials. During those spots, there are flashy lights, attractive dancers wearing skin-tight outfits, and local celebrities talking about how they are customers of the company. The advertisement does not, however, mention any of the features or costs associated with the product. This company is attempting to earn customers through which path of processing?
a) tertiary route
b) secondary route
c) peripheral route
d) central route
c) peripheral route
Psychology
You might also like to view...
____________: active manifestations of abnormal behavior
Fill in the blank(s) with the appropriate word(s).
Psychology
Which of the following statements describes the amount of cognitive and emotional risk to participants allowed in psychological research today?
a. Any amount of risk is acceptable. b. No amount of risk is acceptable. c. A little risk is always acceptable, but more than minimal risk is never acceptable. d. The amount of acceptable risk depends in part on the likely benefits from the study.
Psychology