Which of the following describes assets such as patents and trademarks?
A) Liquid assets
B) Fixed assets
C) Intangible assets
D) Current assets
E) Limited assets
Answer: C
Explanation: C) Intangible assets are nonphysical items that still have monetary value attached to them.
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You have just won the lottery and have three payout options
1. $1,000,000 now 2. $150,000 at the end of each year for the next ten years 3. $2,000,000 at the end of ten years. What is a common basis for comparison that you can use to decide which option to choose? Explain your answer. What will be an ideal response
Gourmet Pets feels its target market is more concerned with perceived quality than actual product cost. They also feel that the newness of this concept offers an opportunity to make high profits since they are the first firm to enter this market, so they face no direct competition. Their decision to charge a high price is consistent with the ________ strategy.
A. market pricing B. price leadership C. skimming price D. penetration price E. bundling