Assuming that the e-mail message did involve a major strategic change, comment on the communication medium chosen by Kevin's boss
What will be an ideal response?
Answer: E-mail is not an appropriate medium for discussing complex, strategic issues. Discussing such issues in a meaningful way may require richer forms of communication. The choice of an appropriate medium should not be left to chance. Managers should select a medium that suits the degree of potential ambiguity in the message, consistent with the constraints of circumstances and the resources of the organization.
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A nonlicensee may properly be paid a finder's fee if
A. she participated in negotiations. B. introduced the parties to the licensee. C. obtained the offer to purchase. D. had a signed agreement to act as an agent of a broker.
A marketing research company asked members of a focus group to describe several brands as animals. The purpose of the request is to measure the prestige of the various brands. This is an example of ________
A) brand strength analysis B) interpretive consumer research C) quantitative research D) buzz marketing E) brand extension