A marketing research company asked members of a focus group to describe several brands as animals. The purpose of the request is to measure the prestige of the various brands. This is an example of ________
A) brand strength analysis
B) interpretive consumer research
C) quantitative research
D) buzz marketing
E) brand extension
B
Business
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An affirmative action plan provides that certain job preferences will be given to members of minority racial and ethnic groups, females, and other protected-class applicants when making employment decisions
Indicate whether the statement is true or false
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Lagrange multiplier is another name for shadow price
Indicate whether this statement is true or false.
Business