According to the job characteristics model, the extent to which a job requires the job holder to use a wide range of different talents and abilities is known as ______.

Which of the following is NOT an advantage of mail surveys?

A) nonresponse B) cost C) no need for interviewer training D) available mailing lists E) no need for interviewer compensation

Which of the following is the focus of the final step in a typical brand tracking model?

A) brand personality B) brand attributes C) brand recognition D) media recognition E) media footprint