Companies tracking webpage effectiveness often rely on the number of hits as a metric of audience use. Hits refers to

a. the number of unique individuals that visit a site during the reporting period. b. the number of times a page is requested from an Internet site.
c. the number of times someone accesses a webpage by identifying the URLor address without using a search engine

If a college student thinks a professor is attractive, he or she will give them a more positive

evaluation score. Indicate whether the statement is true or false

________ states that people's thinking, feeling, or acting can be changed by inducing them to engage in activities counter to their values, beliefs, or attitudes.

A. Induced compliance theory B. Inoculation theory C. Balance and consistency theory D. Identification theory