When Steve discusses the "buyer for outdoor" and the "buyer for running," what does he mean?
a. These are the people responsible for determining how people buy these items from Zappos.
b. These are the people who determine the product mix for each of these categories.
c. These are the people who buy products that have been modified specifically for Zappos.
d. These are the people who decide when to reposition their category.
Ans: b. These are the people who determine the product mix for each of these categories.
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Which of the following factors, if true, argues most strongly against Greeley & Gatsby's plan of expanding with the use of contingent workers?
A) The supply of qualified financial advisors on the contingent market is strongest in the metropolitan area in which Greeley & Gatsby already has locations. B) Other firms have found the short-term use of contingent workers to be a beneficial way of taking quick advantage of economic opportunities. C) A major source of contract workers during Greeley & Gatsby's proposed expansion is a professional employer organization owned by one of the firm's competitors. D) The demand for contingent workers is strongest when the economy is showing most robust growth. E) When the firm closed many of its local branches, many of its investors chose to move their accounts to other firms' local branches.