In a short essay, describe the first step in the control process
What will be an ideal response?
Answer: The first step in the control process is measuring, or determining, the actual performance of an individual or an organization. Basic job performance for most jobs can be measured in simple, objective, and easily quantifiable terms. However, to get a deeper and more meaningful analysis, managers frequently employ a variety of methods to gauge performance, such as personal observation, statistical reports, oral reports, and written reports. For most managers, using a combination of approaches increases the probability of getting meaningful and reliable information.
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Give an example of a cultural shift that may impact the marketing of products or services
What will be an ideal response?
The key lesson behind Chapter 8's "A Question of Ethics: Study: Diet Soda Sparks Weight Loss — Whaaaa?" is that ________
A) the research team should have employed post-testing B) blind taste tests can be misleading C) research can be used to manipulate facts D) corporate sponsorship can lead to more reliable results