A niche can be defined in many ways, including:
A) by geography.
B) by customer profile.
C) by product.
D) All of the above
Answer: D
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Which of the following correctly describes the accounting for factory depreciation?
A) Factory depreciation is a product cost and is expensed as incurred. B) Factory depreciation is a period cost and is expensed as incurred. C) Factory depreciation is a product cost and is expensed when the manufactured product is sold. D) Factory depreciation is a period cost and is expensed when the manufactured product is sold.
Melissa Price is a member of the sales force at Urban Fashions, a Houston-based manufacturer of women's apparel. Melissa is preparing for a first meeting with a wholesaler who is a potential customer
She is learning as much as she can about her prospect and his organization. Melissa is in the ________ step of the personal selling process. A) prospecting B) qualifying C) preapproach D) follow-up E) demonstration