Melissa Price is a member of the sales force at Urban Fashions, a Houston-based manufacturer of women's apparel. Melissa is preparing for a first meeting with a wholesaler who is a potential customer
She is learning as much as she can about her prospect and his organization. Melissa is in the ________ step of the personal selling process.
A) prospecting
B) qualifying
C) preapproach
D) follow-up
E) demonstration
C
Business
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What type of advertising is used to stimulate demand for a new product or product category and is heavily utilized during the introductory stage of the product life cycle?
a. innovative b. comparative c. focused d. pioneering
Business
Drug regulation in China can be problematic because:
a. the Chinese FDA is too strict b. the Chinese FDA is known to take bribes c. the Chinese FDA is overstaffed d. no one in China cares about drug safety e. none of the other choices are correct
Business