Which of the following statements about culture is BEST?
A) Rules of behavior are formally written down so they can be learned as quickly as possible.
B) Rules of behavior are common across the entire organization regardless of how large it is.
C) Rules of behavior, since they are informal, may be accepted or rejected by new employees in the organization.
D) The conversion process a company uses can influence its culture.
D
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In the context of Starbucks, 24-hour training program for baristas, stock options/health benefits, triple filtrated water, and a totally integrated system are examples of brand mantras within the brand positioning bull's-eye
Indicate whether the statement is true or false
In marketing research, ________ scales are used to measure relative attitudes, opinions, perceptions, and preferences. In the opening example for Chapter 8, this was shown by the rank order of the most admired companies
A) nominal B) ordinal C) interval D) ratio