In marketing research, ________ scales are used to measure relative attitudes, opinions, perceptions, and preferences. In the opening example for Chapter 8, this was shown by the rank order of the most admired companies

What are the three methods to obtain a new information system? What is a turnkey system?

What will be an ideal response?

In the additional awards given by the European Foundation for Quality Management, Recognized for Excellence is given for organizations that are at the beginning of the journey to excellence

a. True b. False Indicate whether the statement is true or false