The minimum value chain elements a given customer segment anticipates from a given type of retailer is referred as a(n) _____ retail strategy

Managers can change organizational culture by maintaining rites and rituals; giving rewards, promotions, and bonuses; setting company goals; and establishing performance-measurable and controllable activities.

a. True b. False

CRM software can most likely help a salesperson to:

A) develop better presentation skills B) negotiate long-term contracts C) fulfill commitments to customers D) increase transactional sales E) implement the marketing mix