What are three possible responses to low-cost competitors?
What will be an ideal response?
Three possible responses to low-cost competitors are:
1. further differentiate the product or service
2. introduce a low-cost venture
3. reinvent as a low-cost player
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Spike Inc is a sportswear manufacturer that recently launched its new line of customizable running shoes. The shoes come with a digital component that allows them to adapt to the runner's biomechanics
To promote this new product, Spike launches an advertising campaign and entices a famous athlete to endorse the product. This is an example of a ________. A) trade promotion B) reverse flow C) push strategy D) pull strategy E) backward flow
An investment vehicle that adjusts asset weights over time is an asset allocation mutual fund
Indicate whether the statement is true or false.