Spike Inc is a sportswear manufacturer that recently launched its new line of customizable running shoes. The shoes come with a digital component that allows them to adapt to the runner's biomechanics
To promote this new product, Spike launches an advertising campaign and entices a famous athlete to endorse the product. This is an example of a ________.
A) trade promotion
B) reverse flow
C) push strategy
D) pull strategy
E) backward flow
D
You might also like to view...
Imports have the potential to lower a country's inflation rate because of each of the following EXCEPT:
A) the import of lower priced goods limits what domestic competitors can charge for goods. B) the import of lower priced services limits what domestic competitors can charge for services. C) the higher prices of foreign goods spurs domestic competitors to cut prices. D) all of the above
Identify the minimum cardinality of any REA diagram relationship
A) 0 or 1. B) 0 or N. C) 1 or N. D) none of the above.