The Savvy Entrepreneurial Firm feature in Chapter 11 focuses on Airbnb, the company that created a marketplace for people to list, discover, and book unique spaces in people's homes or apartments while traveling
According to the feature, Airbnb was able to generate substantial buzz about its service via the use of ________.
A) Facebook
B) Google AdSense
C) blogs
D) newspaper ads
E) Twitter
C
Business
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_____ segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate
a. Geographic b. Benefit c. Demographic d. Usage-rate
Business
An increase in nondiversifiable risk would ________
A) cause an increase in the beta and would lower the required return B) have no effect on the beta and would, therefore, cause no change in the required return C) cause an increase in the beta and would increase the required return D) cause a decrease in the beta and would, therefore, lower the required rate of return
Business