Despite their interest in a lawsuit, third parties may not become parties to the lawsuit

The supply-side measurement method focuses on potential exposure to the brand by assessing the extent of media coverage, and the demand-side method focuses on exposure reported by consumers

Indicate whether the statement is true or false

The Nielsen Television Index is a set of information of known commercial value that is provided to multiple clients on a subscription basis. The Nielsen Index is an example of ________

A) syndicated services B) customized services C) standardized services D) analytical services