An organization's strategy is the purpose or rationale for its existence

After all other activities have been completed, including selecting the agency, the final step of an advertising management program is to:

A) review the company's activities in light of advertising management B) select an in-house or external advertising agency C) develop an advertising campaign management strategy D) prepare a creative brief

Disagreeing about information that could be veri?ed easily can result in this type of con?ict

A) need B) pseudo C) ego D) fact