After all other activities have been completed, including selecting the agency, the final step of an advertising management program is to:
A) review the company's activities in light of advertising management
B) select an in-house or external advertising agency
C) develop an advertising campaign management strategy
D) prepare a creative brief
D
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The primary difference between a fixed budget and a flexible budget is that a fixed budget
A) cannot be changed after the period begins, whereas flexible budget can be changed after the period begins. B) is concerned only with future acquisitions of fixed assets, whereas a flexible budget is concerned with expenses that vary with sales. C) includes only fixed costs, whereas a flexible budget includes only variable costs. D) is a plan for a single level of production, whereas a flexible budget can be converted to any level of production.
Negative affect is not related to lower organizational citizenship behaviors, greater withdrawal and counterproductive work behaviors, or greater injuries
Indicate whether the statement is true or false