In-group collectivism was identified in the GLOBE project as a reflection of how much leaders should encourage and reward loyalty to the social unit.

Economic theory suggests that rational customers will collect information only to the point at which:

A) the marginal benefit of obtaining the information in terms of incremental value to making a choice equals the marginal cost. B) the total benefit of obtaining the information equals the total cost after purchasing the product. C) they can no longer pay for syndicated information. D) the marginal benefit of obtaining the information in terms of incremental value to making a choice is less than the marginal cost.

Marketing research studies often focus on your customers or potential customers and rarely are ex-customers analyzed

Indicate whether the statement is true or false