What are the steps in using the semantic differential to measure people's perceptions of an organization and the behaviors of a particular group with respect tot he organization?
What will be an ideal response?
• Develop a set of relevant dimensions
• Reduce the set to a smaller number of dimensions
• Administer the instrument to a sample of respondents
• Average the results and plot the pattern
• Check on the perception variance
Business
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Which of the following is a way to "soften the blow" of bad news?
A) Making the bad news vague B) Positioning bad news ahead of good news C) Subordinating the bad news D) Using negative language E) Placing the blame on the audience
Business
In general, retailing is characterized by the relative ease of entry when compared with manufacturing activities
Indicate whether the statement is true or false
Business