Bose promises "better sound through research." This is an example of ________
A) people differentiation
B) channel differentiation
C) price differentiation
D) services differentiation
E) product differentiation
E
Business
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Which of the following describes a contributory group insurance plan?
A) All of the premium is paid by the employer B) Part of the premium is paid by the employee C) Employees are eligible for policy dividends D) Federal government contributes a portion of the employee's premium
Business
A selective distribution strategy is most suitable for which consumer product category?
A) convenience products B) unsought goods C) shopping products D) luxury products E) materials and supplies
Business