A selective distribution strategy is most suitable for which consumer product category?
A) convenience products
B) unsought goods
C) shopping products
D) luxury products
E) materials and supplies
C
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Print media remains an important medium for public relations professionals because ________
A) they can use original news releases on network and cable TV B) databases, blogs and other Web-based media pick up related articles C) many journalists at newspapers and magazines still use news releases D) most editors are eager to gain material from public relations sources
Jenny works in the HR department of Southwest Airlines, and she specializes in industrial relations. In which of the following activities would Jenny most likely participate?
A) outsourcing tasks B) testing job candidates C) handling collective bargaining D) monitoring employee safety issues