A direct materials flexible budget variance can be broken down into a price variance and a quantity variance

Any paid form of nonpersonal communication of a marketing message by an identified sponsor through mass media is called ________

A) sales promotion B) advertising C) publicity D) personal selling E) public relations

Which of the following is a drawback of longer distribution channels?

A. Higher selling costs in a fragmented retail sector B. The inability to enter exclusive distribution channels C. Lower selling costs in a concentrated retail sector D. Lower product prices E. Greater aggregate markups