Any paid form of nonpersonal communication of a marketing message by an identified sponsor through mass media is called ________
A) sales promotion
B) advertising
C) publicity
D) personal selling
E) public relations
B
Business
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Discuss measurement and scaling. What are they and how are they related?
What will be an ideal response?
Business
The business segmentation variable of ________ refers to customer desires such as service support, cutting-edge technology, or financing terms
A) demographics B) purchasing approaches C) customer operating characteristics D) personal characteristics E) benefits sought
Business